Screens are part of everyday life—but for children under five, too much screen time can affect how they grow, learn, and connect with the world. That’s why 50 things to do before you’re five launched Less Screentime, More Playtime—a campaign to help families find fun, practical ways to cut down on screens and boost playtime.

Why It Matters

In the early years, children’s brains are growing fast. Play is how they learn best—through exploring, chatting, imagining, and problem-solving.

Too much screen time can get in the way of:

• Language and communication development

• Social skills

• Physical activity

• Sleep and well-being

But with the right balance, families can use screens wisely and make more room for real-world fun.

Our Goals

We’re here to support parents, carers, and early years settings by:

✅ Highlighting the benefits of reducing screen time
✅ Sharing practical, screen-free play ideas for babies, toddlers, and preschoolers
✅ Offering expert advice on managing screen use in today’s tech-filled world
✅ Raising awareness of how play builds confident, happy, and curious children

How You Can Help

Together, we can spread the message: less screen time, more playtime means better futures.
Whether you’re a parent, grandparent, early years practitioner, or community leader—your voice matters.

📲 Follow us on social media for regular tips and inspiration.

Make a Difference, One Playtime at a Time

Let’s work together to help children thrive—away from screens and back into the world of imagination, connection, and joyful learning.

Join the movement today and inspire more play, every day!